selected client work

Selected work across brand, digital, strategy and PR — from launch campaigns to long-term partnerships.

Interior of a modern upscale restaurant with warm lighting, leather booths, wooden tables set with glassware and silverware, and decorative plants, featuring industrial-style metal shelving and pendant lights.

Fazenda Edinburgh — Pre-Launch & Brand Integration

  • A six-month launch campaign to introduce Fazenda to the Edinburgh market, balancing national brand integrity with local relevance.

    • Advised internal team on local tone of voice and messaging

    • Brokered relationships with Edinburgh press and cultural figures

    • Curated and hosted pre-opening dinners and media events

    • Managed launch guest list and press activity

    • Wrote all press materials and coordinated coverage

    • Strong launch presence in Edinburgh’s crowded hospitality landscape

    • High-calibre attendance at events and positive local reception

    • Client testimonial: "proactive, positive, and key to our success in the city"

A man in a dark suit standing in front of a large mural painting of muscular warriors wielding axes, with reflections visible on the shiny floor.

Peter Howson RETROSPECTIVE — Exhibition PR & Campaign

  • A high-profile campaign to promote one of Scotland’s most celebrated artists, bringing Peter Howson’s major retrospective to public attention.

    • Developed and led the full PR strategy for the exhibition

    • Crafted press releases and media outreach plan

    • Secured features across national and specialist press

    • Managed key media relationships and interviews

    • Collaborated closely with the City Art Centre team on timings and approvals

    • Extensive national and broadcast coverage

    • Widespread recognition across arts, culture, and mainstream media

    • Strong visitor turnout and city-wide visibility

  • View the full coverage book here.

Sunset view of a city skyline with historic clock tower, church spire, and various buildings.

Usher Hall and Assembly Rooms — Social Media Strategy

  • A short-term but in-depth project to reset the digital presence of two of Edinburgh’s leading civic venues.

    • Audited existing output and approach across both channels

    • Refocused content strategy and identified key audience segments

    • Advised internal teams on messaging, content pillars, and tone

    • Delivered training sessions to build confidence and reduce overwhelm

    • Established practical frameworks: calendars, templates, and pathways to sales

    • Clarified purpose and visibility across both venues’ feeds

    • Rebuilt internal confidence and clarity around content creation

    • Public-facing output now reflects each venue’s distinct identity

    • Toolkits still in use by in-house teams

Elegant stage set in a grand, ornate theater with a large chandelier, red curtains, and two screens displaying 'House of OZ' signs, prepared for a performance or event.

House of Oz — Edinburgh Fringe PR & Campaign SUPPORT

  • A fast-paced, evolving role supporting House of Oz at the Edinburgh Fringe, including press, photography, social support and campaign reporting for a large-scale cultural event.

    • Led full PR campaigns in years one and two across performances & hospitality

    • Coordinated artist photocalls, influencer invites, and media presence on site

    • Managed production photography and live coverage events

    • Delivered press materials and coverage tracking

    • Campaigns adapted each year to reflect evolving programme, tone and pace

    • Consistent presence across major arts and festival media

Elegant restaurant dining area with white tablecloths, wine glasses, and dark wooden chairs, featuring large windows with white curtains and a dark coffered ceiling.

Cafe St Honore — MARKETING PARTNER

  • A long-term collaboration across every aspect of brand, PR and communications for one of Edinburgh’s best-loved restaurants.

    • Implement a cyclical communications strategy tying together PR, editorial and digital

    • Produce weekly email newsletters and web content that reflect the restaurant’s values

    • Edit a monthly Scotsman column

    • Manage social media strategy and photography

    • Maintain brand alignment and tone across all outputs

    • Major award wins across multiple categories

    • A continually engaged and loyal customer base

    • Consistent, relevant presence over 16+ years in a shifting industry

Art gallery exhibit titled 'Explosions of Colour' featuring various paintings on a dark blue wall and three large decorative vases on pedestals, with a wooden bench and a book in the foreground.

The Stirling Smith Art Gallery & Museum — Exhibition & Cultural Campaigns

  • A series of high-profile campaigns delivered for The Stirling Smith Art Gallery & Museum, strengthening its national cultural relevance and public voice.

  • Led press campaigns for major exhibitions including:

    • Mach2 — the first joint exhibition by Turner Prize-winning artist David Mach and his brother Robert

    • Entangled Pasts — supported the loan of two important works by Thomas Stuart Smith (The Pipe of Freedom and A Fellah of Kinneh) to the Royal Academy, London

    • The Silver Casket — a major exhibition of the artefact associated with Mary Queen of Scots, on loan from National Museums Scotland

    • Crafted press materials that reflected curatorial intent while securing wider relevance

    • Managed press strategy and national media placement

    • Meaningful press presence for each exhibition across respected print and online titles

    • Raised institutional profile across the Scottish and UK arts landscape

    • Enhanced public recognition of The Smith as a cultural authority

Interior of a cozy restaurant with a wooden ceiling, tables, and customers dining. A woman stands behind a counter with jars and packages of food. The space is lit with natural light from large windows.

Errington Cheese — Brand & Campaign Strategy

  • An ongoing partnership with one of UK’s best producers, developing a brand and digital presence that reflects the integrity of the work behind it.

    • Clarified and unified the narrative across the cheese production, and its retail, hospitality and events arms

    • Designed and structured a new website with integrated e-commerce

    • Developed Errington’s Barn identity, voice and customer experience

    • Delivered photography, social media strategy and implementation and visual assets

    • Press strategy and ongoing campaign planning

    • New audiences and measurable customer growth

    • Consistent, distinctive identity that truly reflects brand values

    • A responsive, collaborative relationship

Group of five people sitting at a round table in a cozy restaurant, one waitress serving coffee, warm lighting, and decorative wicker pendant lights hanging from the ceiling.

HENDERSONS RESTAURANT - RELAUNCH PR

  • A press and photography campaign to support the relaunch of one of Edinburgh’s most historic restaurants, following the closure of the original family business.

    • Shaped and communicated a new public narrative with respect to Hendersons’ legacy

    • Delivered all PR materials and launch coverage across multiple platforms

    • Directed and delivered new photography to support visual storytelling

    • Ensured sustained press presence throughout and beyond launch period

    • Strong national and local coverage throughout the reopening

    • Contributed to careful brand repositioning

    • Provided tone and presence that helped establish trust

“Fast, thoughtful, highly experienced… and a process that feels seamless.” — Adventurous Audio

“Calm in a crisis and always delivers — fast, accurate, and sharp.” — Scotsman Magazine

“Helped us convey our brand and culture in the right way, to the right people.” — Fazenda

“Just gets it — helped us grow into who we are.” — Cafe St Honoré